The company representatives from Arla, Elin J. Boll , PhD, Nutrition Specialist, Global Nutrition, R&D and Anna-Karin Modin-Edman, Sustainability Manager elaborate on their incitement for participating: “To be part of InnovateFood gave us an opportunity to meet and interact with bright minds of the future, and a possibility to better understand their drivers and motivations. For Arla, it is important to be constantly challenged in order to continue to develop and innovate – the setup of InnovateFood provided this possibility.”
The team was composed of five students who were given five different roles: Innovation, Global Nutrition, Digital Marketing, Business Developer and Sustainability/Innovation. The roles represented the students’ academic or professional competences, and each student was asked to do a personality test before arriving in Aarhus, in order to compose a strong and complimentary team.
The student in charge of Innovation and sustainability on the team was Gro Koldborg Lundsvig from Denmark. She talks about her experience on team Arla: “It has been a special experience and it has been very exciting to get to work with a real case – not just a theoretical concept. My wonderful team and I worked very well together and we got good and useful feedback from our company, Arla. We used a lot of time gaining a good understanding of Arla as a company and also understanding the task we had to complete. When this was clear we quickly found a solution to our challenge”, Gro says.
The solution – “The Milk Bar”
Team Arla came up with the solution to create a “Milk bar” based on their research among young people. They wanted to create a concept that could contain both marketing, distribution, production, realization and design. The Milk bar should therefore be a concept store where both milk and other dairy products could be bought and consumed. In this way, the team found that dairy products could be secured in the future.
Kristian Østerling Eriknauer, Vice President of Corporate Responsibility at Arla, thinks there are definitely opportunities in participating in these kinds of competitions: “Arla Foods believes that solutions are best created in collaboration with others – and Innovatefood offers the opportunity to develop ideas together with students, professional business people and science in a joint approach.”
Also, Gro is very content about the opportunities and new perspectives that this competition has given her: “The entire experience for me personally has given me a better understanding of the things I can contribute with in a professional environment. I now know that the creative processes we went through in this challenge are interesting and stimulating to me and I would really like to work in this environment in the future.”